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Work for Yourself, Not by Yourself

Work for Yourself, Not by Yourself

How Coworking has Taken my Work-Life to the Next Level By Bethany Good I am the owner of Good Writing Co, a copywriting and digital marketing business. Most of my work is freelance, and project-based. I love the flexibility of working from home (WFH) and making my own...

Why Your Brand Voice Matters

Why Your Brand Voice Matters

Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the...

A Creative Storytelling Guide for your Brand

A Creative Storytelling Guide for your Brand

Humans are hardwired for stories. As a species, we evolved to tell stories and tall tales. We look for connections, and narratives in order to understand the world around us. In the digital age, we now have different tools in which we can shape our narratives in new...

Your Guide to Personal Branding

Your Guide to Personal Branding

Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that way. What is personal branding? It’s the act of identifying,...

The Emancipation of Mariah Carey

The Emancipation of Mariah Carey

Part 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah...

Tonya Harding’s Story

Tonya Harding’s Story

Check out the first part of the series here — — — Before we get into it, I wanted to mention that I started writing this blog before the recent Britney Spears documentary was released. Many have already discussed the much-needed public reckoning that came out of that...

Shaping Your Narrative

Shaping Your Narrative

This is the first installment of my "Maligned Women of the 90s" series. The purpose of this series is to explore the media narratives of the past, and how social media can be a powerful tool in shaping your narrative, and brand voice. In this series we will be...

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