A Creative Storytelling Guide for your Brand

A Creative Storytelling Guide for your Brand

Humans are hardwired for stories. As a species, we evolved to tell stories and tall tales. We look for connections, and narratives in order to understand the world around us. In the digital age, we now have different tools in which we can shape our narratives in new...
Be Grateful with Good Writing Co.

Be Grateful with Good Writing Co.

November is National Gratitude Month “Let gratitude be the pillow upon which you kneel to say your nightly prayer. And let faith be the bridge you build to overcome evil and welcome good,”- Maya Angelou National Gratitude Month in November encourages us to embrace the...
Work for Yourself, Not by Yourself

Work for Yourself, Not by Yourself

How Coworking has Taken my Work-Life to the Next Level By Bethany Good I am the owner of Good Writing Co, a copywriting and digital marketing business. Most of my work is freelance, and project-based. I love the flexibility of working from home (WFH) and making my own...
Why Your Brand Voice Matters

Why Your Brand Voice Matters

See update on this blog here Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand...
Your Guide to Personal Branding

Your Guide to Personal Branding

Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that way. What is personal branding? It’s the act of identifying,...