Does Your Brand Have a Personality Disorder?
Is your brand personality consistent with your company’s messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand. If you are just...
Don’t Have Time to Write Content?
How Hiring a Copywriter can Help you Grow your Business Are you tired of spending time you don’t have on creating written content for your business? We have the answer- hire a professional copywriter. Copywriting is one of the most effective and...
Work for Yourself, Not by Yourself
How Coworking has Taken my Work-Life to the Next Level By Bethany Good I am the owner of Good Writing Co, a copywriting and digital marketing business. Most of my work is freelance, and project-based. I love the flexibility of working from home (WFH) and making my own...
A Creative Storytelling Guide for your Brand
Humans are hardwired for stories. As a species, we evolved to tell stories and tall tales. We look for connections, and narratives in order to understand the world around us. In the digital age, we now have different tools in which we can shape our narratives in new...
Why I Invested in a Custom-Designed Website as a Small Business Owner
A high-function website is crucial to your overall SEO and marketing strategy As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing...
Why Your Brand Voice Matters
See update on this blog here Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand...
Your Guide to Personal Branding
Part of finding the right job for your skills is learning how to brand yourself. For some people, the idea of “selling yourself,” may seem overly salesy or “cringe-inducing,” but it doesn’t have to be that way. What is personal branding? It’s the act of identifying,...
The Emancipation of Mariah Carey
Part 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah...
Monica Lewinsky: The Political Scapegoat
Part 3 of my “Maligned Women of the 90s Series” Read part 1 on the power of empathy and storytelling, and part 2 on Tonya Harding CW warning: mention of suicide “I am determined to have a different ending to my story. I’ve decided, finally, to stick my head above the...Hello!
