Good Writing Co.

Read our Blog for the latest in copywriting, marketing, and branding.

AI and Technology

What’s the Truth About Generative AI? It’s Complicated.

By Bethany Good / October 9, 2023 / Comments Off on What’s the Truth About Generative AI? It’s Complicated.

In a World With Generative AI, Who Needs Writers or Editors?   A few weeks ago, I talked about various aspects of marketing, copywriting, and editing with a new connection on LinkedIn. The conversation went something like this: Skeptical Sally: I use AI for all of my marketing. I love it! I’m never going back…

Read More

Is AI Coming For My Job?

By Bethany Good / February 20, 2023 / Comments Off on Is AI Coming For My Job?

Recently, we’ve seen a lot of media and marketing about A.I. writing tools like Jasper AI and ChatGPT. I literally can’t get on Instagram without seeing an ad for one of these tools. Much of the marketing is along the lines of “hate writing blogs and other content? We’ve got the answer.” As someone who relies on writing blogs and other content to make money, I’ve been apprehensive about these technologies putting me out of business. One could argue that freelance writers aren’t paid well enough anyway, and now you’re telling me that the robots are coming for my tiny piece of the pie?

Read More

Will AI Replace Human Writers?

By Bethany Good / August 5, 2022 / Comments Off on Will AI Replace Human Writers?

Lately, I’ve been thinking a lot about AI and machine learning. Like many people, I’ve bought into all the hype about these technologies. I’ve also bought into the uncertainty and fear surrounding these ideas. I’ll be honest, anything robot scares the crap out of me.

Read More

5 Core Principles of Effective Storytelling

By Bethany Good / September 1, 2021 / Comments Off on 5 Core Principles of Effective Storytelling

In the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency. 

Read More