Good Writing Co.

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Brand Personality

How to Write a Dynamic LinkedIn Profile

By Bethany Good / December 11, 2023 / Comments Off on How to Write a Dynamic LinkedIn Profile

When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this?   We’re going to take…

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Update: Your Guide to Personal Branding on LinkedIn

By Bethany Good / December 9, 2022 / Comments Off on Update: Your Guide to Personal Branding on LinkedIn

To find the right job, you need to learn how to brand yourself. That’s right, branding isn’t just for big corporations with ad dollars. It’s also for job seekers, content creators, influencers, YouTubers, and others. What is personal branding? It’s identifying, positioning, and promoting oneself in the professional world. You can think of it as…

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Copyediting is Crucial: 7+ Steps to Better Business Messaging

By Bethany Good / January 17, 2022 / Comments Off on Copyediting is Crucial: 7+ Steps to Better Business Messaging

This blog features a list of tips on how to copyedit your work like a real professional.

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Does Your Brand Have a Personality Disorder?

By Bethany Good / October 13, 2021 / Comments Off on Does Your Brand Have a Personality Disorder?

Is your brand personality consistent with your company’s messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand.  If you are just beginning your brand development process, make sure you first have a complete understanding of your customer…

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What is Brand Voice, and Why it Matters for Your Business

By Bethany Good / January 5, 2021 / Comments Off on What is Brand Voice, and Why it Matters for Your Business

Why Your Brand Voice Matters By Bethany Good Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the personality and…

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