Update: Custom-designed Website Vs. Using a Template What is a custom-designed website? A custom website is built entirely from scratch using code. You maintain control over every aspect of the website design process to ensure the finished product becomes a powerful...
Find the right candidates with a clear, concise, persuasive ad Recently I was looking at some job postings on LinkedIn. As I read through all of the job descriptions, I was reminded of just how much I hate applying for jobs. Why? Because almost every job posting is...
*See the end of this blog for a copyediting checklist Why You Need to Copyedit Your Work So you've just finished up that blog you've been working on for hours or days. You're anxious to get it published, and besides, do you have time to go through and make painstaking...
Is your brand personality consistent with your company's messaging? Before you can begin your messaging, you first have to understand your Brand Personality which is the human characteristics, emotions, and attributes embodied by a brand. If you are just beginning...
How Hiring a Copywriter can Help you Grow your Business Are you tired of spending time you don’t have on creating written content for your business? We have the answer- hire a professional copywriter. Copywriting is one of the most effective and...
We all love to sit down with a good book or a movie and feel transported to an alternate reality. What makes a story so captivating? Can anyone learn how to tell a compelling story? Humans are hardwired for stories. As a species, we evolved to tell stories and tall...
Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your...
Why Your Brand Voice Matters By Bethany Good Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what...
