Good Writing Co.

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How to Write a Great Job Ad in 5+ Steps

How to Write a Great Job Ad in 5+ Steps

Find the right candidates with a clear, concise, persuasive ad Recently I was looking at some job postings on LinkedIn. As I read through all of the job descriptions, I was reminded of just how much I hate applying for jobs.  Why? Because almost every job posting is...

A Creative Storytelling Guide for your Brand

A Creative Storytelling Guide for your Brand

Humans are hardwired for stories. As a species, we evolved to tell stories and tall tales. We look for connections, and narratives in order to understand the world around us. In the digital age, we now have different tools in which we can shape our narratives in new...

Why Your Brand Voice Matters

Why Your Brand Voice Matters

See update on this blog here Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand...

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