Good Writing Co.

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Copywriting

How to Write a Dynamic LinkedIn Profile

By Bethany Good / December 11, 2023 / Comments Off on How to Write a Dynamic LinkedIn Profile

When writing a LinkedIn profile, you want to stand out from the crowd. You want to differentiate yourself from others with similar work experiences. You also want to show yourself as an industry leader with the skills and expertise to help organizations reach their goals. How do you do this?   We’re going to take…

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What’s the Truth About Generative AI? It’s Complicated.

By Bethany Good / October 9, 2023 / Comments Off on What’s the Truth About Generative AI? It’s Complicated.

In a World With Generative AI, Who Needs Writers or Editors?   A few weeks ago, I talked about various aspects of marketing, copywriting, and editing with a new connection on LinkedIn. The conversation went something like this: Skeptical Sally: I use AI for all of my marketing. I love it! I’m never going back…

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Is AI Coming For My Job?

By Bethany Good / February 20, 2023 / Comments Off on Is AI Coming For My Job?

Recently, we’ve seen a lot of media and marketing about A.I. writing tools like Jasper AI and ChatGPT. I literally can’t get on Instagram without seeing an ad for one of these tools. Much of the marketing is along the lines of “hate writing blogs and other content? We’ve got the answer.” As someone who relies on writing blogs and other content to make money, I’ve been apprehensive about these technologies putting me out of business. One could argue that freelance writers aren’t paid well enough anyway, and now you’re telling me that the robots are coming for my tiny piece of the pie?

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Update: Why I Invested in a Custom-Designed Website

By Bethany Good / February 13, 2023 / Comments Off on Update: Why I Invested in a Custom-Designed Website

A High-functioning Website is Crucial to Your Overall SEO and Marketing Strategy

As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing; it’s about gaining customers and improving sales.

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How to Write a Great Job Ad in 5+ Steps

By Bethany Good / May 5, 2022 / Comments Off on How to Write a Great Job Ad in 5+ Steps

Find the right candidates with a clear, concise, persuasive ad

Recently I was looking at some job postings on LinkedIn. As I read through all of the job descriptions, I was reminded of just how much I hate applying for jobs. 

Why?

Because almost every job posting is filled with
industry jargon, 
confusing or unclear language
a laundry list of requirements that seem almost impossible to meet

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5 + Tips on How to Write Powerful Copy

By Bethany Good / March 17, 2022 / Comments Off on 5 + Tips on How to Write Powerful Copy

A short and sweet list of tips on how to write a great post.

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How to Launch a Successful Virtual Summit

By Bethany Good / February 7, 2022 / Comments Off on How to Launch a Successful Virtual Summit

You’re going to need some help with this A virtual summit is an online conference where expert speakers present on a specific topic. Typically these take the form of video interviews and presentations. Folks can register for the event for free with their email address, from there they can upgrade to access paid content and…

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Don’t Have Time to Write Content?

By Bethany Good / September 27, 2021 / Comments Off on Don’t Have Time to Write Content?

How Hiring a Copywriter can Help you Grow your Business Are you tired of spending time you don’t have on creating written content for your business?   We have the answer- hire a professional copywriter.    Copywriting is one of the most effective and powerful marketing tools for small businesses. Having a copywriter on your…

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Why I Invested in a Custom-Designed Website as a Small Business Owner

By Bethany Good / August 20, 2021 / Comments Off on Why I Invested in a Custom-Designed Website as a Small Business Owner

As a business owner, you know the importance of marketing your company. But which marketing tools are the right ones to invest in? A custom-designed website is more than just a pretty thing to look at; it’s about standing out from the crowd. In today’s crowded landscape, it’s really hard to stand out from the crow. A good website can increase online conversions and generate more leads for your business. With high-quality copywriting as part of your website design, you can also increase sales and conversion rates and improve your brand messaging. With more Internet use comes more website selection, so investing in a custom website for your business is essential.

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Social Media Tips and Tricks for your Brand

By Bethany Good / February 16, 2021 / Comments Off on Social Media Tips and Tricks for your Brand

Why should you invest in a social media marketing strategy? Read on to find out. What are the main goals of social media marketing? To expand your brand to a wider audience, and to influence the decision-makers to make favorable decisions and award business to your company. Social media marketing can be a dynamic powerhouse…

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