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Storytelling

5 Core Principles of Effective Storytelling

By Bethany Good / September 1, 2021 / Comments Off on 5 Core Principles of Effective Storytelling

In the digital age, we now have different tools to shape our narratives in new and creative ways. Social media is a powerful instrument that gives us creative control over how others see our business or personal brand. Other AI tools (like ChatGPT) can help generate ideas and improve our efficiency. 

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The Emancipation of Mariah Carey

By Bethany Good / May 13, 2021 / Comments Off on The Emancipation of Mariah Carey

Part 4 of my “Maligned Women of the 90s series” Read the rest of the series: Part 1, Shaping your Narrative Part 2: Tonya Harding’s Story Part 3: Monica Lewinsky, the Political Scapegoat “I don’t think anyone knows as much about what’s right for me as I do.” -Mariah Carey The Story That Was Told The Mariah Carey…

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Monica Lewinsky: The Political Scapegoat

By Bethany Good / April 7, 2021 / Comments Off on Monica Lewinsky: The Political Scapegoat

Part 3 of my “Maligned Women of the 90s Series” Read part 1 on the power of empathy and storytelling, and part 2 on Tonya Harding CW warning: mention of suicide “I am determined to have a different ending to my story. I’ve decided, finally, to stick my head above the parapet so that I can take back my…

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Tonya Harding’s Story

By Bethany Good / March 8, 2021 / Comments Off on Tonya Harding’s Story

Check out the first part of the series here — — — Before we get into it, I wanted to mention that I started writing this blog before the recent Britney Spears documentary was released. Many have already discussed the much-needed public reckoning that came out of that documentary. As a country, we’ve been forced to hold a…

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Shaping Your Narrative

By Bethany Good / March 1, 2021 / Comments Off on Shaping Your Narrative

This is the first installment of my “Maligned Women of the 90s” series. The purpose of this series is to explore the media narratives of the past, and how social media can be a powerful tool in shaping your narrative, and brand voice. In this series we will be exploring the stories of the following…

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