Good Writing Co.Our Services
With over 25 years of writing, research, and editing experience, it’s clear that we’re passionate about our craft. We’re proud to be the preferred copy and content writer for Innov8tive Brand Management, and several other creative agencies in Frederick, MD and beyond.
If the professionals regularly rely on me, shouldn’t you?
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Are you looking for a freelance copywriter? At Good Writing Co. we take the art of copywriting very seriously. We are passionate about helping your business grow through optimized, impactful, and engaging written copy.
Copywriting is the art of selling people on an idea, brand, or ideology. The best copy fuses the products and ideology of a brand together to create brand voice. The idea is to get your customers to use your companies products or services.
Copywriting includes the following services:
- SEO copywriting
- Webpage copy
- Landing pages
- Sales pages
- Email campaigns
- Video scripts
- Press releases
How can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines. New content is the name of the game when it comes to ranking on Google. Blogging is a great way to keep your website fresh and up your search engine optimization (SEO) game. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers. Our blogging services:
- SEO blogs
- Guest blog post
Branding and Brand Voice
Brand voice refers to the personality and emotion infused into your company’s messaging, whether that’s on blogs, social media, print ads or any advertising medium. It encompasses everything from the words and language you use, to the personality and images your marketing assets aim to invoke.
Three things that your brand voice should include:
- What you stand for
- What you represent
- Why I’m doing what I’m doing
More than ever, readers want to make an emotional connection with the brands they follow or give business to. They want to read content that speaks to them — not at them, and not past them. This is where the tone of your messaging comes in.
When it comes to written content, it can be difficult to strike the right tone.
Great editing leads to a great manuscript!
If your project has words in it, you need an editor. Why? One of the most important things when it comes to writing and is clarity. Will the reader be able to understand the points you are trying to make? Is your message coming through loud and clear? If your work is confusing, jumbled, or difficult to read, then your message is not coming through. This is where proofreading and editing come in.
Editing is not just about grammar and spelling, it’s also about sentence structure, tone, flow, formatting, style, and more. Perhaps you are a brand new author, and you need some guidance prior to publishing your work. Editors can offer suggestions that help shape the story, setting, plot, characters, and tone of your book or novel. Some editors work as “book shepherds” who help guide folks through the self-publishing process.
When it comes to content marketing, an editor could help prevent embarrassing blunders, such as a travel agency unwittingly attracting a new clientele with an ad for “erotic” — rather than “exotic” — travel destinations. They can also help keep your company’s message in line with your brand voice.
A good editor is not out to criticize your work, they want to collaborate with you to make your writing the best it can be.
- Copyediting (content marketing)
- Book editing
- Manuscript evaluation
- Line editing
- First draft revisions
What else does Good Writing Co. offer? Check out our list of other services below:
- SEO Website copy
- Landing page copy
- Sales page copy
- Blogging for SEO
- Webpage copywriting
- Optimized website content
- SEO-focused blogs
- e-mail campaigns
A little love
Very professional, attentive, reasonably priced, and prompt.
I have worked with Bethany and I can attest to the quality of work that she does. A great resource for most anything written word and social media related. I will be using her services in the future.
Excellent at receiving and responding to feedback and requests, provides insightful suggestions and recommendations, easy and supportive to work with.
Easy to work with and very professional results!
Bethany is a great writer who pays close attention to detail and getting the message right. From short form to long, Bethany can help your business with writing that works.