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Why Your Brand Voice Matters

by | Aug 20, 2021

Brand voice isn’t just a recent trending topic in marketing circles, it’s a crucial part of your company’s marketing efforts. Whether you are familiar with the term or not, you experience Brand Voice every day. So what exactly is it? Brand voice refers to the personality and emotion infused into a company’s communications. It encompasses everything from the words and language you use, to the personality and images your marketing assets aim to invoke. 

Coca-Cola is a great example when it comes to consistent brand voice. There’s a reason they are one of the most recognizable and popular brands in the world. The Coca-Cola voice is positive, friendly, and down-to-earth. They are always showing us concepts of what a happy life looks like accompanied by a positive voice. 

The digital landscape is crowded. It’s filled with chatter from brands and individuals alike. You can only stand out so much on the basis of your visual content, logo, or product features alone. Your written content needs that same attention and consistency you give to the other elements of your brand presence.

Three things that your brand voice should include:

  1. What you stand for

  2. What you represent

  3. Why I’m doing what I’m doing

Tone

More than ever, readers want to make an emotional connection with the brands they follow or give business to. They want to read content that speaks to them, not at them, and not past them. This is where the tone of your messaging comes in. 

You may think you’re writing in an easy, friendly tone, but often your audience may see it differently.

Your social media, blogs, print ads, and website copy all feature your brand voice. That is why it’s so important to have a consistent voice throughout. Consistency is key when it comes to marketing to your target audience.

So how do you create a brand voice?

Here are some questions to get you started:

  1. How will your brand make people feel?
  2. What makes your business different?
  3. What are your core beliefs and values?
  4. What type of company culture do you want? 
  5. What’s your message?
  6. Who are your ideal people or customers?
  7. How are you influential?
  8. Does your product, service, or brand give people a transformation?
  9. What problem do you solve?
  10. What guarantees success and failure to you?
  11. What’s your niche?
  12. Are you authoritative in your niche?

Do you want to know more about how we can help you create the right brand voice for your business?

Book a Branding Strategy Session with Good Writing Co. today!